What Are Some Examples of Promotion?
Your brand is your most important asset. It’s what sets you apart from your competition, and it’s what makes you memorable to your customers.
But how do you keep your brand relevant? How do you keep it fresh in people’s minds? How do you make sure that people are still talking about your company when they go to their favorite social media platforms?
The answer is simple: brand promotion.
But not just any kind of promotion—you need to think outside the box and look for new ways to promote yourself. If you’ve been relying on traditional methods like print ads and radio spots, now’s the time to start experimenting with new strategies.
For example, if one of your competitors has an awesome dibond sign with their logo on it, why don’t YOU get one too? A dibond sign is a perfect example of a physical advertisement that can help increase awareness and traffic, while also providing a valuable return on investment!
1. Word-of-mouth Advertising:
Word-of-mouth advertising is a very powerful form of promotion. It’s how many businesses first get their start, and it’s still the most effective way to get your name out there. If you have a good product or service, then people will talk about it.
Word-of-mouth advertising is also one of the most cost-effective forms of advertising available. It doesn’t cost anything, so if your business is just getting started, word-of-mouth may be all you need until you can afford more traditional forms of advertising.
2. The Power of Public Relations:
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or not-for-profit group) and members of the general public or a target market. Public relations may include generating content for publication, whether it be print media or digital media; content that is planned, generated and executed by public relations professionals is sometimes referred to as “publicity”.
Public relations professionals generally work in private industries such as government agencies, nonprofit organizations/NGOs, schools, colleges and universities; however, they also work in the commercial world for corporations and independent businesses. The fundamental purpose of public relations is to inform people about newsworthy events and promote products and brands.
3. Consumer Incentives:
Consumer promotions are one of the most effective ways to increase sales and brand awareness for a small business. When done correctly, these promotions can be cost effective and highly successful at reaching an audience with minimal effort on the part of the business owner.
Depending on the size of the company, consumer promotions can be as simple as offering a discount or free product with purchase of another item or as complex as creating an entire event based around an incentive such as meeting a celebrity spokesperson or sampling new products from a vendor.
4. Referral Marketing Programs:
The best way to build your brand is with word of mouth. People trust other people more than they trust businesses, and when someone tells you about something that they love, you’re likely to take it seriously. That’s why referral programs are so effective — they are a way for you to harness the power of social proof in order to get new customers.
Referrals are also a great way to spread the word about your company without having to spend any money on advertising or marketing. All you have to do is offer incentives like discounts or free products in exchange for getting a friend to sign up for your service or buy one of your products.
5. Social Media Promotions:
Social media has become the platform where most people go when they want information about something new or interesting — especially if it’s from someone they know personally or follow online. For example, if I want to find out what books my friends are reading, I can just ask them on Facebook or Twitter and wait for their replies (or just look at their “likes” on Goodreads). This means that if you want people talking about you online, there’s no better place than social media platforms like Facebook and Twitter (at least until Google+ catches up).