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business talk
Companies spend money to advertise their products or services, and they do this for various reasons, including promoting brand awareness, making more sales, and keeping brand loyalty. There are different…
In today’s day and age, digital threats and data breaches have become so commonplace that most businesses spend all their energy and resources thinking about cyber security. And while cyber…
My colleague Janet Pribanic and I have worked in marketing for a number of years, alongside business owners from across the country. Something that has always staggered us both about…
Call centers have quickly grown into being one of the best ways for customers to gain access and assistance from the companies they love. Being able to stay in touch…
Trade shows are a great way in which your business can promote and demonstrate its products and services. One of the most important reasons for attending a trade show is…
As the school year has been underway for some time now, it’s a good opportunity to start considering bringing on interns. And while you may or may not have had…
It used to be that one town had one hardware store, one grocery store, and one insurance salesman. Today, even the smallest towns have multiple businesses in a given niche…
As a B2B organization, connecting with customers is likely one of your most difficult jobs. You’re not dealing with casual online shoppers or basic advertising mediums. B2B clients are much…
When your clients love you, everything is easier. Selling happens more naturally, complaints aren’t so harsh, and you get more leeway when it comes to unexpected problems. But getting on…
If you are going through a job search, you likely know all too well that it can be rough at times. On the one hand, you have to compete against…
