Small Business Marketing: 5 Tips on How to Get the Most out of LinkedIn
If you have a LinkedIn account, you’re in good company. In fact, there are currently over 500 million people using LinkedIn, so you know it’s a good way to connect with all different kinds of people all over the world.
Lots of individuals use LinkedIn to get their names out there and show off their job experience, but did you know that LinkedIn is also a great way to market your small business?
When you start a small business, getting your name out there and helping people learn what you’re about is a top priority. LinkedIn is an effective and easy-to-use tool to do just that.
Here, we’re going to give you some of the best tips on how to get the most out of LinkedIn when marketing your small business.
Learn How to Get the Most Out of LinkedIn
Before you get started, it’s important to do your research on what works and doesn’t when it comes to LinkedIn marketing. Since you’re on this page, congratulations! It seems like you’ve already started taking this step.
One of the most effective things you can do here is to connect with and talk to other small business owners about what works and doesn’t work for them. Find people who work in similar areas to you, but not direct competitors. This way, you’ll find people most willing to help you.
Also check out the LinkedIn pages of other businesses so you can decide what you like and don’t like by example. Check out the Smart Circle company LinkedIn profile to get started!
Get The Right Customers
On any social media platform you’re using for marketing, one of the most important things to think about is who your target customers are. Whether you’re doing email marketing or LinkedIn marketing, decide how to reach these people most effectively.
A really important thing to do here is to send messages and connection invites to people that are interested in your area. If you’re a sporting goods company, for example, try to reach out to people who play sports like little league coaches. If you sell sheet music, high school band directors may be a good place to start.
Just think about who will be using your product and connect with them! Also, make sure that you’re properly branding your company. Use keywords so people can find you in search engines and have a catchy phrase and relevant logo for more hits.
Synch Your Social Media
It’s also a good idea to synch up other social media accounts like Twitter and Facebook with your LinkedIn. Even though LinkedIn is a huge platform, others are bigger and have different people using them.
Doing this is going to let you expand your brand even more and reach even more of your target customers. Also, it will make sure that when people google topics related to your business, you’re going to be one of the first companies to pop up.
LinkedIn marketing can be a challenge, but if you do your research and reach out to customers, you’ll be golden.
Now that you know these handy tips on how to get the most out of LinkedIn, check out this article on why you should be viewing social media as a friend to your business.
Have fun getting your name out there!