It’s interesting to see what kind of thinking drives the current political narrative.
I am unfortunately in no doubt of the effect of Frank Luntz’ methods, but I am sorry that they have found their way into politics.
It’s doing for politics what McDonald’s does for food.

It’s manipulative and is tinged with sleaze, however much he sounds like the deeply misunderstood craftsman who just wants to give everyone the tools to best make their case understood.

Nevertheless, I’d recommend reading this book. It’s interesting, if a little longwinded and “what? me? manipulative?”-ish.

This is a very sound theory for the basis of intelligence and a description of how it should be possible to make computers achieve intelligence in some form.

It defines what human intelligence is, how the brain accomplishes it and how it should be possible to create it in hardware.