The title was provocative and I bought it simultaneously than Marcus Buckingham and Curt Coffman ‘First Break all the rules’.

I have to confess that sometimes my books buyings are quite compulsive if not strange. What I was expecting to found in? ... till now, I’m wondering what, cause I knew this kind of affairs quite professionally, few years ago.

The funny thing in this book is for sure related to how “Consulting ” firms took over the eastern europe market few years ago, with quite ‘professional AMATEURS’. That was the biggest Rip-Off I think.

For those who know about this world and the way spreadsheets are done to impress the poor business owner… and how these women and guys are plumbing the world economy… from scandals to financial collapses…

Today, the marketers are the kings of the world, damn… Quite 2% of real professionals in the crowd!

Just because the common press use to describe new young russian billionaires like “potiches”, one should try to know who they are, wher they come from, how did they do, where they usually live, ... and why these guys are really, but really smart and brillants.

For those who have got the chance to spot their surroundings, the evidence is that generation ‘rocks’... TRUELY!