This review contains spoilers
Cashback, the second film from British writer/director Sean Ellis, was originally released in 2004, but became a hit after being nominated for “Best Short Film” in the 2006 Oscars – and equally importantly, being released as a $1.99 download on iTunes. (You can also watch it for free here.)
Commercially, Cashback has actually done even better than the Oscar-winner, Six Shooter. A cynic might suggest that this success owes much to the central roles played by assorted nekkid babes, but the other Oscar-nominated shorts have also done well. So there seems to be genuine potential for this distribution mechanism to restore the commercial viability of short films. As the LA Timesnotes: “No longer do movies have to be two hours long and nab elusive distribution deals with Hollywood studios to be hits.”
The fact that Cashback is being developed into just such a movie rather belies that point, but nonetheless, there’s still the possibility of a resurgence in the fortunes of short film-making. At the moment, the short film is largely confined to music videos, credit-card-financed portfolio work and arts-council worthiness; paid downloading could create a viable middle ground between YouTube and Hollywood. The prospect of films that are only as long as they need to be, and which don’t have to kowtow to the commercial pressures (from product placement to star power) that rule major productions, is appealing.
The film itself is engaging enough, albeit that its premise is highly reminiscent (presumably coincidentally) of Nicolson Baker’s 1994 novel The Fermata. The protagonist of both is a casual employee who has learnt to deal with tedium by temporarily halting time – and both use that time to reverentially admire the female form. But while Baker’s book achieves a weirdly autistic kind of eroticism, Cashback opts for a confection of amusing skits based around the coping mechanisms developed by a group of supermarket employees to pass the time.
The narrator is clearly presented as an aesthete, rather than a perv, but not altogether convincingly. His motives don’t seem particularly complex, although there’s an underdeveloped hint of greater complexity in his relationship with a checkout girl whom he conspicuously does not disrobe. Where Cashback scores is more in the inventiveness of its ideas, the snappiness of its narration and the stylishness of its direction and photography, particularly its use of music (Ellis’ former careers as a fashion photographer and video-maker clearly pay off).
The result may not be wholly original or especially challenging, but it is entertaining. If Cashback and its fellow nominees do herald a renaissance in short film, it’s off to a pretty good start.