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158799044x
Why We Buy: The Science of Shopping
by Paco Underhill
See this at Amazon.com

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rhia
Halifax

A story about this — 2 years ago

WORTH CONSUMING!

This was an interesting look at retailing from the point of view of someone who’s researched the time people spend in stores, and how they shop. So you can be 100% aware of the fact that every sign, every shopping basket placement, every location of every rack, could be arranged in order to make you spend more money than you intended to. Although maybe not – because apparently, even though this stuff is well-studied, a startling number of retailers aren’t using it. Huh.


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