Testing the http://allconsuming.net/ to blogger connection …
Gladwell’s book has been an influencer of the Zeitgeist of social networking, I’d been looking forward to reading it. It turns out to be a good, if a bit repetitive, book.
He analyzes change, and the people who drive change, in terms of epidemics. What’s interesting about epidemics (good or bad ones) is they come on slowly. They’re encouraged by environmental catalysts. But then they have the power to tip and go non-linear and have explosive growth. Any events at a large scale, such as at the societal or economic level, can follow the same pattern.
He lays out “three rules” for epidemics (which aren’t really rules, but principles) The Law of the Few, the Stickiness Factor, and the Power of Context.
“The Few” are the people who act as catalysts, whom he breaks down into Connectors (networkers), Mavens (early adoptors), and Salesmen (evangelists). The examples are long-winded, which is what makes the book seem so too. But I love hearing about how other people achieved things in their lives, and this section was inspiring—the few, when putting themselves out there in the right circumstances—truely can make a difference. Drawing on one of examples—Paul Revere wouldn’t have been successful without being networked prior to his famous ride.
I’m a maven by nature, but I’ve been wanting to be a better networker for some time, and the Connectors gladwell describes peaked my interest.
I’ve been fascinated by (and a believer in) the broken window theory of law enforcement, but I hadn’t read much of the details of the New York case until this book. Gladwell describes it in detail in the Power of Context section (part 1). Then he talks about the non-linear power of networking in part 2.
His examples for Stickiness are from smoking and suicide. I found these interesting, but distracting in terms of explaining the principles.
The book left me with a reinforced belief, and feeling of awe, in the potential for large scale changes to “tip” suddenly. And it left me with a belief that the “social web” will succeed as it’s seeming to, and a hopefullness that if people engage and act as catalylsts, they can in fact do great things in this huge world of ours.