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10 out of 10 people (100%) think this is worth consuming…


The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle
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2 entries have been written about this.

A story about this — 6 years ago

WORTH CONSUMING!

The book can be either good ( if you are not into web.dev, technology ), great (if you are into technology, surf the web and use search engines often ) or amazingly exciting if you are a developer, a google/yahoo fanboy/fangirl or love reading about exciting technology. To me, its was just that. Amazingly Exciting.

A story about this — 6 years ago

I enjoyed reading this book. For someone who hasn’t followed the Internet boom all the way from the late 90s (well, considering I was in school, I forgive myself for this), this book gives a good illustration of pre-Google search, Google-era search, and what comes next. Extremely thought-provoking. I particularly recommend the first chapter and the future of search chapter.


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