When I briefly worked at Microsoft, our divisional leader had all the management read this book. Which was interesting. Not the book really, but the fact that we all had to read it. The message of the book is that business is full of self-deception. A good example is the guy on the airplane next to an empty seat who unfolds his paper to try and dissuade anyone from disturbing him and taking the empty seat. The deception is that this guy thinks no one notices he’s trying to block the empty seat, when in fact, we can all notice. It’s an interesting thing to think about all the self deceiving things that happen at work (and at Microsoft, there is obviously a lot of self deception going on) but I can’t say this book really did a great job of elucidating an interesting idea.