Recommended by Masson in The Face on Your Plate.

This book is mind opening, if read with an open mind. Most who have not come to the inevitable conclusion that the single best way to improve one’s health, and by extension the health of the planet will balk at giving up meat and dairy. Campbell suggests trying a plant based diet for one month – and at the end of the trial period one has not seen some substantial benefits then by all means, do what you’d like to do and eat whatever you want. Personally, I’ve dropped over 40 pounds since going from a herbivore diet to vegan, and I’ve never felt healthier. I’ve experienced serious health issues in the past, including cancer and heart disease, and my doctor is asking what I am doing. Of course when I tell her, she chose to ignore the obvious and took all the credit for my lower blood pressure, reasonable cholesterol levels, and reversal of the problems that were causing serious and life threatening blood clots deep within my veins.

Some interesting research, but the author is clearly biased and some of his conclusions make huge logic (or rather illogic) leaps. He seems to assume that all meat-eaters have double cheeseburgers daily and never touch fruit or vegetables, rather than looking at normal people who eat a bit of meat and plenty of plant products as well.

Moreover he blames cow’s milk for just about every problem under the son, while encouraging people to eat more wheat, despite gluten intolerance being just as prevalent.

Worth skimming, if only to inspire people to eat more fruit, veg, nuts, grains etc. The authors aren’t wrong about our need for more fresh plant-based produce. But don’t go overboard without first reading the many critiques of this book found online.