“Food is an ethical issue, but you don’t have to be fanatical about it.” (281)
It’s very rare that a book will make an actual, measurable impact on my life. This one did. I’ve been a vegetarian, almost-vegan for a long time. Despite this, I’ve long resisted buying organic, mostly because I didn’t see a point. This book made me see a point.
The book is well-written and cleverly organised. The authors introduce us to three families: The typical meat-and-potato eaters, the compassionate meat-eaters and the vegans. We go shopping with each family, peer through a keyhole into their day-to-day lives and meals and here’s the best part: we get a behind-the-scenes peek at the farms and companies that are behind the food.
It wasn’t particularly shocking to discover that the factory farms were less-than-open to scrutiny while the organic and free-range farmers were generally an open book. It was heartening to read the success stories of ethical farmers and businesses. I got tears in my eyes reading about a cocoa co-operative in Ghana. Granted, I love chocolate, but I really love the idea of fair trade and will now seek out this brand (Divine chocolate).
One of the strengths of this book is its sharp analysis – all angles are explored. Buying local vs. buying fair trade. The fuel consumption involved in transporting food. Environmental impacts. One example: the authors explore the environmental impact of tomatos trucked up from Florida vs. locally grown hothouse tomatos (here’s a hint: think of the energy required to keep the hothouse tomatos warm). These details kept the book interesting, even when the subject got a tad dry.
Like John Robbins’ book ‘Diet for a New America,’ this book contains some graphic descriptions of factory farm conditions. I found these sections less dramatic than in Robbins’ book, but I appreciated that the sections were clearly identified for the more squeamish reader and, in one case, presented as a sidebar. In a way, this made it more powerful.
The books ends on a positive note. Rather than browbeat the reader into accepting a completely vegan diet, the authors advocate a more balanced approach. Do what you can. Do your best and make small, positive changes.
So in the checkout line, I was able to feel good about my organic carrots and mango without feeling bad about the conventional cherries and mushrooms. I felt a sense of victory when I discovered that the wheat pasta I already love is actually organic. I understand more about GMO foods and why I might want to avoid them. I feel re-committed to a vegan diet.
This book informs without preaching, it flows nicely and it’s a fairly quick read. Definitely recommended.