this guy is a genius. well, he wants to make money out of his books (esp. windows of the world on 9/11), but who doesnt? at the same time his humour and straightforwardness make a very good book. very thruthful and funny description of today’s advertising world, with its consequences. reminded me a lot of Pelevin’s Generation P—the difference is that the latter depicts post soviet era marketing/advertisement mania, which is hilarious in its own way. if we consider that beigbeder in one of his interviews said he reads Pelevin, and 99 francs were written after Generation P….:))