Save the world by — shopping? Such Bush-esque advice makes many an environmentalist raise a weary eyebrow. But Diane MacEachern’s new book, Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, turns out not quite to be what the cover seems to advertise. In fact, “Big Green Purse” shows how using one’s spending power might in fact be exercising the power NOT to give in to marketing ploys and sales pitches.

After all, rampant consumerism’s what got us into our current environmental dilemma. Title of the book aside, Diane never loses an opportunity to preach the reduce, reuse, recyle mantra. Of the 7 shopping tips “Big Green Purse” espouses, the first is “Buy less.”

The rest of my review’s here.