A review of this — 2 years ago
WORTH CONSUMING!
Interesting little book with basically one takeaway message: you have to dare to do something remarkable to be noticed in today’s world. If you’re not noticed, you’re nothing. Being safe is risky and being risky is safe. That’s really the whole book, but the little “case studies” are kinda neat and kept me going through it. I would say I have been inspired by it to think about how to make my projects remarkable from now on, but it’s easier said than done especially in large bureaucratic organisations!
