Why I recommend this — 6 years ago
This is an excellent book with a powerful yet simple-to-understand notion for how ideas, once created, spread like wildfire.
And it explains how an unworthy, incorrect, and even harmful idea – can spread more easily than a truth or a solution to a problem, including those ultimately caused by the former.
It breaks down characteristics of a meme – an idea that spreads like a virus – into two things.
- infectiousness – how easily it spreads from person to person; e.g. how strong the urge is to communicate it
- virulence – how likely it is to take hold in the belief system or actions of a person exposed to it
If those sound like characteristics of a virus, that is because they are
A highly recommended read to all of the following:
- public speakers and celebrities
- school teachers and professors
- book, magazine, and article writers
- consumer and ethics watchdogs
- high school students
- people given to rioting and group hysterics
You can learn a lot from a book like this. This is good, practical knowledge.