Okay book, targeted at graphic designers, showing them how they can, um, break into product design? Unfortunately since it was aimed for graphic designers, most of the emphasis was on novelty products, not anything particularly innovative (apart from magnetic poetry – I think that’s a swell invention). Not that the other products do not have merit, but I like to look at something different from a notebook that has a different style of cover, that sort of thing. Still, it’s a comprehensive, if superficial, overview of all the stuff you have to worry about when trying to get your design into the market, so it was worth a browse.