All Consuming


20 out of 21 people (95%) think this is worth consuming…

1400064287
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
See this at Amazon.com

10 people are consuming this.

26 people have consumed this.


See all 26 people who have consumed this

1 entry has been written about this.

Andy Ciordia
Charlotte

Why I recommend this — 2 years ago

WORTH CONSUMING!

Once you learn what to look for, you realize you’ve been doing it (probably) a while. You’ll start to see the things that make a good idea, or story, marketing piece, what have you and understand why it’s working. Simple, Unexpected, Concrete, Credible, Emotional, Story. 6 words with some profound context.

I’ll have everyone around me trying to communicate to read it.


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