Why I recommend this — 6 years ago
Once you learn what to look for, you realize you’ve been doing it (probably) a while. You’ll start to see the things that make a good idea, or story, marketing piece, what have you and understand why it’s working. Simple, Unexpected, Concrete, Credible, Emotional, Story. 6 words with some profound context.
I’ll have everyone around me trying to communicate to read it.