A free 10-card sample is available for LiveJournal users by friending lj-user “moocards.” Just received mine today. They’re adorable. They’re smaller than standard calling cards. With a glossy card stock and high color print quality, these seem nicer than what I could print myself on my home inkjet printer. I don’t know anyone else who has Moo cards, so I haven’t gotten into the trend of collecting them. Unless that changes, I probably won’t be purchasing any. Recommended as a modest, sweet little luxury.