Help! I’m an ignoramus — I don’t even know what I don’t know as far as web design and implementation. I just know there’s a lot I don’t know, but I don’t know what the direction I need to take to acquire the knowledge that I don’t have, but foresee needing!

I kind of backed into this book because I have been taking a long look at where I want to and need to be over the next five years in my career and I have come to the conclusion I need to be a lot more savvy in web, especially because I work in technical publications and that is where our company needs to go. So I am working on building skills that will make me more marketable and useful in this way and I am hoping this book will help me generate a plan for recreating myself career-wise.

(OK, I already told you I am an ignoramus!)

Plus, I think it would be cool to design a website just for fun.

A wonderful book on the process helping convince and ask the right questions when developing a website of any nature. Kinda reminded me of Dondis’ book on Visual Literacy… It was succint and direct, with every page containing some useful information. My highest critical acclaim for his model also found on his website www.jjg.net I now use it extensively while consulting for my clients on developing strategy for any online endeavors. I’ve also met Jesse in person, having attended his workshop, and he is quite the individual. He has a lot of passion and knowledge for user experience, and I would recommend his company Adaptive Path, in a heartbeat.