Great book. It can help you identify the mental-shortcuts in your reasoning process that sales and marketing staff use to their advantage. Sales folks leverage this to impair our ability to make rational decisions. Reading on this topic can help you to see through a sales pitch and make an informed and rational decision when it is required.

Definitely worth a read… even if you consider (like myself) Psychology to be a very easy and straightforward thing to understand & know about, even without formal education/reading.

After reading this, you will look back on incidents in your life where you felt yourself cornered or coerced into a situation that just didn’t feel right. It’s likely that other people involved in the situation were using techniques (consciously or not) outlined in this book to influence you to behave that way. Enjoy!

A great book on the techniques people use to influence others. A nice companion to “Getting to Yes”.