I had heard about this book a while ago.

The name has always put me off. I believe that’s why it hasn’t persisted and gone on to become a Great Classic like “Think and Grow Rich” for example.

But the ideas are solid and just as applicable today as they were 40 years ago.

Despite the goofy sounding name, it’s really all based around Psychology, self-image, etc.

I actually didn’t slug through the whole book but instead picked up some audio CDs with Dan Kennedy on there as well.