Watch yuppie scum crash and burn their way through huge sums of money launching an internet company back in the curaaaazy 90s. This is like American Psycho in real life (but without the mutilation), two beautiful corporate lizards decide they want to foist their version of reality (think style mag meets neon shopping mall in Singapore) on everyone else, but get so caught up in the concept they forget to make a sound business platform. If this book is to be believed, there really was a time when you could draw out your plans for world domination on the back of an envelope and get a bunch of venture capitalists to fund it until the pips squeaked! Recommended reading.