Is this stuff as fascinating to someone who hasn’t been through the startup world? I’m a sucker for little company stories, whether they make it or not. This one I read it over a couple of evenings. Part of the fun was a villain of the piece was Jerry Kaplan, himself author of the classic baby company story Startup. And another part was reading it the week after I sat in a board meeting with the eBay founder, a director of my company. I was glad this hadn’t shaped my opinion in advance, and more glad to find that the self-effacing good guy of this book is real.