Okay, so I’ve only listened to this album twice now but I can safely say it’s growing on me. I loved Elephant (their last album) for its amazing, punchy riffing. The sound on this album is much fuller and less about killer riffs but it’s still damn catchy. Feels like Jack White has been hanging out with musicians in the Deep South. Especially on tracks like “Little Ghost”. That track sounds like the bluegrass straight from the “Oh Brother Where Art Thou?” soundtrack. Favourite track so far is the mellower “White Moon”.