This should be an example in a filmmaking course as to how to make a technically flawless horror movie. Much in the same spirit as Evil Dead II, Sam Raimi takes a simple story and throws everything he possibly can into it, and in general, it REALLY works. The in-camera visual effects are more impressive than the computer-generated ones, but the CG isn’t as bad as I had feared. The cast is great, particularly Alison Lohman, who plays a sweet and good-intentioned character with some serious conflicts. (And Justin Long is, well, Justin Long, but that fits the part.) There are dozens of shocking moments, ranging from the sudden to the sublime, although there were a couple that felt forced. And without spoiling anything, one of the narrative devices was a little less subtle than it should have been, but it was far from a fatal flaw. Overall, I would say that any horror movie fan should run, not walk to see Drag Me To Hell: despite his time doing mainstream blockbusters with the Spider-Man franchise, Raimi still knows how to make a good, solid horror movie.