I tried out Schokinag because I’m always on the lookout for a new delicious hot chocolate. I will only drink hot chocolate made with milk – not for me the powdered instant junk where you “just add hot water.”

Schokinag has an interesting idea: add milk to little mini chocolate chips, microwave them till melted, stir, and then add more milk and microwave till hot. Slightly more complicated than “nuke the milk and add hot cocoa powder.” But when I’m doing homemade hot cocoa, I do the same thing: add a little milk to some cocoa powder and sugar, nuke it, stir to mash it into a paste, and then add milk and nuke till hot. (The paste-making step is necessary because cocoa powder does not dissolve well in milk.) So their procedure is not too noisome for me.

Unfortunately, Schokinag disappointed in taste. I have grown used to a very straightforward hot cocoa made with skim milk and cocoa powder, which produces a thin, but delicious, drink.

In contrast, Schokinag produces a drink with a cloyingly creamy texture. I think it’s the ultra-creaminess that turns me off. So if you like super-creamy and sweet hot cocoa, you might go for this.

My feeling is that if you want a very high-fat, creamy hot cocoa, you should probably start with a high fat milk (maybe add some cream), and add cocoa powder, rather than starting with a high fat cocoa mix.

Schokinag is a very calorie dense food. Their serving size of 1.5 oz contains 233 calories, 14 g of fat, and 9 g of saturated fat! So it’s not something you want to get addicted to, anyway.