The idea is brilliant. We live (or at least think we do) in a secular world where religion has no imapct on our daily lives. Yet with the media buzz on terrorism I think more people are looking closely at religions that don’t fit mainstream norms. Jacobs’ experiment had so much potential to delve into America’s (dis)enchantment with religion but he never quite got there. By the end of first third of the book he begins recycling the same ideas/questions. By the time you reach the middle it just drags as he has already made all the points he’s going to make and makes them over and over. Even the really good questions never really get anything more profound than a truism. He scratches the surface but that’s all.