from the site:

About 9rules

9rules is a social content network where readers can explore interesting content across dozens of communities and connect with other like-minded people around the globe. 9rules was originally launched in 2005 and has evolved since our original concept, but the focus is still on connecting you with content you enjoy and people to enjoy it with.

The 9rules name has been in use by the founders since 2003, and it was chosen originally based on the following nine rules we try to follow:

1. Love what you do.
2. Never stop learning.
3. Form works with function.
4. Simple is beautiful.
5. Work hard, play hard.
6. You get what you pay for.
7. When you talk, we listen.
8. Must constantly improve.
9. Respect your inspiration.