Ill admit that i initially picked this book up because i thought it was pretty. I can’t help it, its the graphic designer in me. After actually reading a couple pages i was glad that i did. Ive been taking the slow road to getting my business up and going and this book is full of handy dandy tips and advice that is totally useful for the person stuck in a rut. It goes over the basics and gives you some hints on how to get the creative juices flowing, all with a touch of humor and wit, and did i mention that its pretty? Its on my shelf with all my other “real” business books, and i’m glad that it is.