Well… I’m still smoking. Although it did say in the intoduction that you might have to read it more than once to make it sink in. I do reccommend it as it has helped a few people I know give up. However, once I noticed all the subliminal “dirty smoking” references I found my focus moved from reading the content of the book to just recognising the NLP running through it. I think I might try getting the audio book of it where this might be less obvious to me.