This book has changed the way that I view creativity in the business world. Although this book mostly talks about advertising, it has some applications to other areas of business.

For instance, anyone can make an impact in the business world with an unlimited budget, however, it takes a lot more thought and hard work to create a big impact on a small budget.

This book will give you plenty of ideas. Most importantly, this book stresses the importance of planning and strategy in creating the creative leverage.