In the stream of hollywood old movie like Black Dahlia, Hollywoodland, the Prestige or the illusionist; this one is standing out. Aaron Eckhart act as lobbyist for ciggaretes industry and work his best to influence people way of thinking about ciggaretes. His perspective was everybody has a freedom to choose. It is an unusual movie to watch, has a message, and entertained you instead of making you feel that you should take a stand.