I really wanted to like this film, but I simply could not get through it. The post-modern storytelling and the bits from the novel were wonderful, but they were too scarcely scattered amidst a sea of boring “making-of” scenes. I would love to have seen the film-within-the-film rather than sitting through the film itself. Steve Coogan tried very hard to be an irritating British actor and I must commend him on his terrific success.