This is the third book I’ve gotten from Travis and Susie. I don’t usually comment on books part way through, but I can already tell from the preface alone that I’m going to like it.

Here’s my favourite quote so far:

As companies design for more usability and understanding, they will discover a competitive edge, for these principles save customers time and money while increasing morale. As this message spreads, more and more customers will reject the products that are unusable or that lead to frequent error and frustration.

Basically, I read that, and I immediately think “Apple Mac”, or perhaps “iPod”. It’s also a warning to anyone that is involved in crafting things that are meant to be used by people.