Without meaning to be cute, this book is a little bit of bullshit.

It deliberately conceals its primary agenda, which is to undercut cultural liberalism in a cutesy academic way, all summed up in the last line: “Sincerity itself is bullshit.”

Nonetheless enjoyable, and superficially relevant—points out a lot of the abuses of speech that have become far too common, full of evasiveness and convoluted crap (by the way, Jon Stewart is nobly battling this style of speech, which can be seen issuing forth from anyone on Fox News and Scott McClellan).

But no matter how much you hate relativism, sincerity (even newfangled sincerity) is, in fact, not bullshit.