A wonderful book on the process helping convince and ask the right questions when developing a website of any nature. Kinda reminded me of Dondis’ book on Visual Literacy… It was succint and direct, with every page containing some useful information. My highest critical acclaim for his model also found on his website www.jjg.net I now use it extensively while consulting for my clients on developing strategy for any online endeavors. I’ve also met Jesse in person, having attended his workshop, and he is quite the individual. He has a lot of passion and knowledge for user experience, and I would recommend his company Adaptive Path, in a heartbeat.